September 2026
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Twenty Years on X (Formerly Twitter): What 35,000 Tweets Actually Look Like
Account #72,373. That number still gets me. Twitter launched publicly in July 2006, and I joined on December 15 – six months later, when the thing had maybe a few thousand active users and nobody was quite sure what it was for. You’d see posts asking whether this was even a real app or just… Continue reading
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1,500 Posts. 200 Days. Where are we now?
1,500 posts. 200 days. That’s 7.5 posts per day, every day, since 6 March 2026. That number is what it is and what it isn’t needs saying. It’s a lot of content. Not a guarantee of anything. Traffic isn’t linear. Newsletter growth isn’t linear. Revenue from Gumroad isn’t linear. The number just tells you the… Continue reading
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The Hero’s Journey and Other Storytelling Frameworks
I’ve been thinking about storytelling frameworks lately. Not because I’m a comms professor or a copywriting guru, but because I keep using a handful of them without realising it, and I got curious about what else was out there. Back in 2016, after 1,000 days at Telstra, I wrote a post framing that chapter through… Continue reading
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Reaching 100 Newsletter Subscribers: A Behind-the-Scenes Look
I recently crossed 100 newsletter subscribers for SmallBizAI.au. I wrote a behind-the-build post over there about the milestone. But that post is for an audience of Australian small business owners. This one’s for here. It started with Moira Subscriber #1 was my wife. That’s not embarrassing – it’s accurate. When you launch something new and hit “publish” on… Continue reading
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Why I Was Wrong About Prompt Packs
In March I launched a free pack of 50 AI prompts for Australian small businesses. Then a 200-prompt flagship pack for $19. Then 18 industry-specific packs at $9 each, tradies, cafes, accountants, real estate agents, gyms, you name it. The traffic came. People downloaded the free pack. They browsed the industry packs. And then, mostly, they didn’t buy. We sold one… Continue reading