artificial-intelligence
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The September Performance Review: How Did My AI Team Actually Do?

Every company does performance reviews. Some do them well. Most do them badly: vague feedback, inflated scores, no stack ranking, no real conversation about whether someone is in the right role. I do mine differently. My team is made of AI agents, and I have the logs to back it up. This is the September… Continue reading
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Reaching 100 Newsletter Subscribers: A Behind-the-Scenes Look

I recently crossed 100 newsletter subscribers for SmallBizAI.au. I wrote a behind-the-build post over there about the milestone. But that post is for an audience of Australian small business owners. This one’s for here. It started with Moira Subscriber #1 was my wife. That’s not embarrassing – it’s accurate. When you launch something new and hit “publish” on… Continue reading
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126 Crons and Counting: How We Automated Almost Everything (And What Broke Along the Way)

Last night, while I slept, 126 crons ran. Morning stats pulled at 6 AM. Hub updates queued for eight separate topic hubs. Social share suggestions drafted for the AM window. A Google Search Console audit checked for drops. Broken links scanned across the whole site. The newsletter stats synced. The RAG index rebuilt. And at… Continue reading
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7 Weeks of Social Sharing: Key Insights and Results

Seven weeks ago I wrote about starting a daily social sharing experiment. Ten days in, some early signals, no real conclusions. I promised to come back at 30 days with actual numbers. I’m a bit late. Here’s what seven weeks looks like. The numbers 125 posts shared. 69 AM slots, 53 PM slots, a couple of… Continue reading
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Why I Wrote a Book on Building An AI Team

For months I kept getting the same question. In replies. In texts. Over coffee with people who’d read the site or seen a post somewhere. “This AI team stuff sounds great, but how do I actually set it up for my business?” I answered it in posts, in threads, in one-on-ones over a coffee. Eventually… Continue reading
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Ranking AI Assistants: Who Gets Frank Arrigo Right?

A few weeks ago I ran an experiment asking how well various AI models knew me and the results were interesting. The short answer: GPT had me frozen in 2010, Gemini invented an IBM job I never had, and DeepSeek thought I was a football coach at the University of Detroit. I’ve also been running SmallBizAI.au, which… Continue reading
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Wave 3 Launch: New AI Prompt Packs and Industry Insights

Wave 3 is live. Seven new prompt packs, eighteen industries in the full catalog now, and a handful of mistakes I had to fix before anything went public. This post covers how I choose industries, how the publishing machine works, what went wrong, and where things go from here. If you missed the origin story, the first post… Continue reading
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The Experiment: Building Consistent Posting Habits

When I started SmallBizAI.au, I didn’t have a clear distribution strategy. I just started writing. The AI citation thing was a happy accident. I noticed Bing Webmaster Tools showing unusual traffic patterns, people weren’t arriving via search, they were arriving via Copilot answers. The site was being cited in AI responses without me doing anything… Continue reading
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Sunday Specials: Bull vs Bear on AI and Business

It started with a SmartCompany article. Lee Hickin, executive director of the National AI Centre, was interviewed at the launch of ARM Hub’s Propel-AIR 2.0 accelerator in Brisbane. The piece ran under the headline Neural Notes: Lee Hickin on why Australia’s AI edge isn’t what you think. His argument: Australia’s edge in AI isn’t about building… Continue reading
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1,000 Posts: A Milestone in AI-Driven Content Creation

1,000. 115 days. 6 March to 29 June 2026. One AI agent. One person on a career break from AWS. And a question: can this actually work? This is post number 1,000. I’m not going to dress it up as something it isn’t. It’s a number. But it’s also the answer to a question I asked… Continue reading